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Mount Longboards has a brand spanking shopfront at the Mount to showcase its surf-inspired clothing, which includes its 100 percent cotton, classic-cut tees with handmade prints, as well as hoodies, caps and more. Owner Kate Evaroa’s son Mataio designed the store and fittings. “He worked with local businesses to achieve the amazing result,” she says. “My family made longboards back in the 70s and we’re now remaking these for the store. We have a collection of retro and pastels single fins and we already have orders.” The shop opened with the new Blue Hawaiian Longboards shirt, which has a vibrant 1950s print and coconut buttons.

Shop 2, Cruise Deck, 169 Maunganui Rd, Mt Maunganui mountlongboards.com